Reference:

Page 01-Brand board

Deitz, B. (2018). Rouje Founder Jeanne Damas On Her Go-To Fashion Formulas. Retrieved from: https://coveteur.com/2020/06/10/- jeanne-damas-fashion-formulas/

Rouje. (2020). Online website link. Retrieved from: https://int.rouje.com

Rouje. (2020). Instagram page link, photos and videos. Retrieved from: https://www.instagram.com/rouje/

Issad, T & Mira, N. (2019). French label Rouje to open first store in Paris next September. Retrieved from: https://ww.fashionnetwork.com/news/- French-label-rou- je-to-open-first-store-in-paris-next-september,1118736.html

Page 02-Target market

Cater, F. Jeanne Damas On Her Label, Rouje. Retrived from: https://www.- forbes.com/sites/felicitycarter/2018/02/26/- jeanne-damas-on-her-label-rouje/?sh=8ff2bac686ac

Carreon, J. (2017). Yes, It's Another 'French Girl' Brand, But It's Really, Really Good. Retrieved from: https://www.elle.com/fashion/a45550/rou- je-french-label-interview-jeanne-damas/

Farra, E. (2016). Jeanne Damas on “Simple” French Style and Her New Label. Rouje. Retrieved from: https://www.vogue.com/article/- jeanne-damas-french-designer-affordable-rouje

Page 03- Style and specific trend

Chanel. (2021). Image of Chanel-Spring-Summer 2021 ready-to-wear. Retrieved from: https://www.chanel.com/au/fash- ion/ready-to-wear/l/1x1x9/the-looks/?gclid=Cj0KCQjwpdqDBhCSARIsAEUJ0hPCG276fi COOntrQ2DE3V3Jsv89XceRYdi7kzr4oXGhtBbT-KRBXc8aAh5hEALw_wcB

Jones, D. (2021). Image of LULU & ROSE Daria Natural Check Blazer. Retrieved from: https://www.davidjones.com/brand/lu- lu-and-rose/24043691/Daria-Natural-Check-Blazer.html

Verge Girl. (2021). Image of Verge Girl-Turn Heads Pleated Mini Skirt Suit. Retrieved from: https://www.vergegirl.com/products/turn-heads-pleated-mini-skirt-lemon

Page 04-Move on styles

Chanel. (2021). Image of Chanel’s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+suit&story=6048a405349baa004b5b9b5b

Drome. (2021). Image of Drome’ s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/library/results/0/Drome%20skirt%20suit

Luo, C. (2021). Image of Calvin Luo’s feathers skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?sto- ry=6046210c349baa004b5b99e9&query=skirt+suit&sort=%7B%22score%22%3A%22d esc%22%7D

Ports 1961. (2021). Image of Ports 1961’s A/W 2021 skirt suit. Retrieved from: https://www.wgsn.com/fashion/feed?query=skirt+suit&sto- ry=603cda5f2fa936004266ac12

Kilbane, B. (2019). Meet Jeanne Damas, the Influencer Who Turned French Beauty into a Lucrative Business. Retrieved from: https://www.al- lure.com/story/jeanne-damas-rouje-french-beauty-interview

Siriano, C. (2021). Image of Christian Siriano’s A/W 2021 skirt suit. Retrieved from: https://www.wgsn.com/fashion/feed?query=skirt+suit&sto- ry=603cda5f2fa936004266ac12

Page 05-Move on fabrics

Bmue(TE). (2021). Image of BMUE(TE)’s A/W skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+- suit&sort=%7B%22score%22%3A%22desc%22%7D&story=6034d19272812c0043 052999

Chanel. (2021). Image of Chanel’s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+- suit&sort=%7B%22score%22%3A%22desc%22%7D&story=6048a2d1349baa004b 5b9b50

Chloe. (2021). Image of Chloe’s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+- suit&sort=%7B%22score%22%3A%22desc%22%7D&story=6048ff8b2fa93600426 6b3c1

Erdem. (2021). Image of Erdem’ s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+- suit&sort=%7B%22score%22%3A%22desc%22%7D&story=60367808349baa004b 5b91a7

Wos. (2021). Image of Wos ’s A/W 2021 skirt suit. Retrieved from: https://ww- w.wgsn.com/fashion/feed?query=skirt+- suit&sort=%7B%22score%22%3A%22desc%22%7D&story=6048a405349baa004b 5b9b5b

Page 06-Move on colours
Clark, J. (2021). Collection Review: Women’s Colour Pre-Fall 21. Retrieved from: https://www.wgsn.com/fashion/article/90010

Etro. (2021). Image of Etro Pre-Fall 2021 Milan. Retrieved from: https://ww- w.wgsn.com/library/re-

Max Mara. (2021). Image of Max Mara Pre-Fall 2021 Milan. Retrieved from: https://www.wgsn.com/library/re- sults/ids/27053396%7C23359445%7C27053278%7C8247897%7C27053469%7C3 453025%7C33995904%7C34022588%7C33976902%7C33992385%7C33902406% 7C33975125%7C33980598%7C34004106%7C34004100%7C34025036%7C34028 985%7C34008150%7C34025069%7C34025068%7C34025056%7C34025055%7C3 4025046%7C34025040%7C34025031%7C34017995%7C34011975%7C34008155 %7C33980596%7C33995901%7C33995897%7C33995894%7C34022590%7C3402 2591%7C33902396%7C33976901

MM6 Maison Margiela. (2021). Image of MM6 Maison Margiela Pre-Fall 2021 New York. Retrieved from: https://www.wgsn.com/library/re- sults/ids/27052610%7C23359478%7C27052327%7C3453062%7C27052456%7C8 247990%7C33980601%7C33955131%7C34028972%7C33995913%7C33902331% 7C34017950%7C33995716%7C33902336%7C33980603%7C33999706%7C33955 106%7C33999712%7C33976909%7C34022593%7C34022592%7C33955011%7C3 3955006%7C33995911%7C33995924%7C34004112%7C33995921%7C33995903 %7C33995715%7C33995896%7C33955141%7C33955136%7C33982623%7C3398 2621%7C33980573%7C33980568%7C33995713

Jil Sandder. (2021). Image of Jil Sandder Pre-Fall 2021 Milan. Retrieved from: https://www.wgsn.com/library/re- sults/ids/27051343%7C27050978%7C3452406%7C3452375%7C27051027%7C34 52373%7C33975142%7C34004108%7C33998718%7C34011992%7C34035177%7 C34026198%7C34004088%7C33975135%7C34035154%7C34035155%7C340261 90%7C34026192%7C34026193%7C33998708%7C33998714%7C33998720%7C33 980639%7C33995721%7C33976895%7C33975133%7C33975105%7C34009673

Nanushka. (2021). Image of Nanushka Pre- Fall 2021 New York. Retrieved from:

sults/ids/27052717%7C3453922%7C27050260%7C23359569%7C3453521%7C270 https://www.wgsn.com/library/re-50325%7C3452601%7C27051187%7C33985403%7C33992430%7C33985857%7C sults/ids/3454082%7C27050315%7C3454102%7C27050168%7C3454041%7C270

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Page 07-Mood board

Blue point. (2016). Image1. Retrieved from: https://theblueprint.ru/beauty/make- up/face-stickers

Death by elocution. (2018). Image 2. Retrieved from: https://death-by-elocu- tion.tumblr.com/post/176792203955
Eclateclateclat. (2018). Image 3. Retrieved from: https://eclateclateclat.tum- blr.com/post/178006194822/httpswwwinstagramcompbmmayiaaocd

La cool & chic. (2018). Image 4. Retrieved from: https://lacooletchic.tum- blr.com/post/176014175787

Maggieontherocks. (2019). Image 5. Retrieved from: https://href.li/?https://www.ins- tagram.com/p/Bz2odULosdC/?igshid=1tn4nzl644xf2

Wit& Delight. (2019). Image 6. Retrieved from: https://witanddelight.tum- blr.com/post/182927318414

Sergeevna, N. (2021). Image 7. Retrieved from: https://bienenkiste.tum- blr.com/post/189887613504/ph-nastasia-sergeevna

Page 08-Details board

Tissura. (2021). Tweed Boucle image. Retrieved from: https://tissura.com/p/Ita- ly-Grosber-Wool-Tweed-Boucle-00062889

Tissura. (2021). Tweed Bouncle SKU0072945. Retrieved from: https://tissura.com/p/- France-Clarenson-Wool-Tweed-Boucle-00072945#!path=new-arrivals

Tissura. (2021). Wool & Silk Twill image. Retrieved from: https://tissura.com/p/Swit- zerland-Jakob-Schlaepfer-Silk-Wool-And-Twill-00054262#!path=women/wool-blend